MM
My Melody
Character · Consumer
My Melody is Sanrio's evergreen retro play, a 1970s rabbit whose nostalgia-plus-Kuromi-rivalry storyline keeps her in the top tier of character-ranking merch year after year.
By the numbers
In the news
My Melody's Grandpa - Hello Kitty Island Adventure GuideIGN · Jul 9, 2026My Melody's Grandma - Hello Kitty Island Adventure GuideIGN · Jul 9, 2026My Melody & KuromiElectronic Arts Home Page · Jul 15, 2026Godzilla Sanrio Characters Merchandise Heads to JapanSiliconera · Jul 15, 2026The Westin Sendai Launches My Melody Peach Tea PartyTRAICY Global · Jul 13, 2026Netflix's "My Melody & Kuromi" Fight Scene Goes Viral, Director Reveals "John Wick" & "The Villainess" as Inspiration!玩具人 TOY PEOPLE · Jun 13, 2026
The company behind My Melody
SanrioTYO:8136 · Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 10
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