The Netflix live-action/CG hybrid, made for the character's 10th anniversary, earned an International Emmy nomination in 2023.

Sanrio shows up by owning what happens after discovery: the platform, community, commerce, or repeat habit people keep returning to.

Hello Kitty

My Melody

Kuromi

Cinnamoroll

Pompompurin

Gudetama

Aggretsuko

Badtz-Maru

Little Twin Stars

Pochacco

Keroppi

Sanrio wants Hello Kitty to be more than merch.

Sanrio

If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.

Sanrio plans to release approximately 10 titles from Sanrio Games over the next three years

The first title, a party game for Nintendo Switch/Nintendo Switch 2 titled “Sanrio Party Land” ... is set for a simultaneous global release in fall 2026.

Sanrio has created more than 450 IPs, including Hello Kitty.

Sanrio launched Sanrio Games, a self-publishing label that will release Sanrio Party Land on Nintendo Switch and Switch 2 in fall 2026.

All Gudetama Locations and Rewards - Hello Kitty Island Adventure Guide

Gudetama connects to Sanrio and the broader consumer story around it.