TL
The Legend of Zelda
Franchise · Gaming
Zelda is Nintendo's prestige laboratory: the franchise reinvents open-world design (Breath of the Wild) and then monetizes that template across hardware generations, proving critical ambition and mass-market sales aren't a trade-off for the platform holder.
By the numbers
190M+Franchise lifetime unitsThe Legend of Zelda series has sold more than 190 million units worldwide across nearly 40 years of releases.33.64MBreath of the Wild unitsBreath of the Wild is the best-selling Zelda title at 33.64 million units as of December 31, 2025, anchoring the Switch launch lin22.40MTears of the Kingdom unitsThe 2023 sequel sold 22.40 million units as of December 31, 2025, including 10 million in its first three days.
In the news
New Zelda Figures! LEGO Pokémon & Donkey Kong! The Best Nintendo Toys at SDCC | Comic Con 2026IGN Southeast Asia · Jul 25, 2026New Look At Official Legend of Zelda Poseable Figures From SDCCIGN · Jul 23, 2026Where to buy Hasbro Legend of Zelda action figures, which are selling out fastGamesRadar+ · Jul 23, 2026After Star Fox's Launch and Zelda: Ocarina of Time's Announcement, Miyamoto Defends Nintendo's Recent Spate of Remakes and Says They Lead to 'Future Developments'IGN · Jul 23, 2026"It's a massive failure": Nintendo's Shigeru Miyamoto slams short-term profit gains that have "burned through the talents of so many people"GamesRadar+ · Jul 23, 2026Hasbro's The Legend of Zelda Figures Have Been Revealed, and They Look Amazing | Comic Con 2026IGN · Jul 23, 2026
The company behind The Legend of Zelda
NintendoTYO:7974 · Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
MarioNintendo’s core mascotPokémoncollect, battle, tradeAnimal Crossingslow life simSwitchhybrid family consoleKirbysoft platformer charmSplatoonink-shooter rivalryDonkey Kongclassic platforming iconMetroidsci-fi explorationPikmintiny-crew strategyStar Foxspace combat seriesFire Emblemtactical story battles
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