MA
Mario
Franchise · Gaming
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
By the numbers
In the news
Nintendo added a bizarre "anti-brother romance failsafe" to NES Remix to stop Mario from getting too close with Luigi on Wii U, expert saysGamesRadar+ · Jul 24, 2026Nintendo Store Adds New Splatoon Raiders And Super Mario RewardsNintendo Life · Jul 24, 2026The Grade A Refurb Nintendo Switch 2 Mario Kart World Console Bundle Just Dropped to $419 at WootIGN Southeast Asia · Jul 23, 2026Mario Dad Miyamoto Says Companies Prioritizing Short-Term Profit Gains "Feels Like A Massive Failure"GameSpot · Jul 23, 2026New Lego Donkey Kong Set Is A Throwback To Before Mario Had A NameGameSpot · Jul 23, 2026Nintendo and Lego officially reveal new Donkey Kong arcade setPolygon.com · Jul 23, 2026
The company behind Mario
NintendoTYO:7974 · Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
The Legend of Zeldaadventure and discoveryPokémoncollect, battle, tradeAnimal Crossingslow life simSwitchhybrid family consoleKirbysoft platformer charmSplatoonink-shooter rivalryDonkey Kongclassic platforming iconMetroidsci-fi explorationPikmintiny-crew strategyStar Foxspace combat seriesFire Emblemtactical story battles
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