PO
Pokémon
Franchise · Gaming
Pokémon is the rare franchise where the games are the smaller business: the bulk of a quarter-trillion-dollar empire flows from cards, toys, and licensing, making The Pokémon Company a merchandising machine that happens to ship video games.
By the numbers
In the news
New Zelda Figures! LEGO Pokémon & Donkey Kong! The Best Nintendo Toys at SDCC | Comic Con 2026IGN · Jul 25, 2026Trained by decades of Pokemon, Game Freak has taken petting the dog to a new level in its RPG Beast of Reincarnation: pet it, wash it, and master a whole affection systemGamesRadar+ · Jul 24, 2026Uniqlo Launches New Pokémon 30th Anniversary T-Shirt CollectionNintendo Life · Jul 24, 2026Newly unearthed Pokémon documentary shows Game Freak using surprise methods to build SinnohPolygon.com · Jul 23, 2026Pokémon TCG Pocket Finally Welcomes Mega Rayquaza Next WeekNintendo Life · Jul 23, 2026Pokémon TCG Pocket's next big expansion Ruler of the Skies adds Mega Rayquaza and more fan-favoritesPolygon.com · Jul 23, 2026
The company behind Pokémon
NintendoTYO:7974 · Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
MarioNintendo’s core mascotThe Legend of Zeldaadventure and discoveryAnimal Crossingslow life simSwitchhybrid family consoleKirbysoft platformer charmSplatoonink-shooter rivalryDonkey Kongclassic platforming iconMetroidsci-fi explorationPikmintiny-crew strategyStar Foxspace combat seriesFire Emblemtactical story battles
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