Most Japanese diners prefer conveyor belt sushi restaurants, survey reveals

Most Japanese diners prefer conveyor belt sushi restaurants, survey revealsMost Japanese diners prefer conveyor belt sushi restaurants, survey reveals
via Henry & Co. on Unsplash
The 2024 Revolving Sushi Consumer Survey in Japan reveals that over 70% of participants prefer dining at conveyor belt sushi restaurants.
Data shows that 70.5% favor these establishments over buying sushi from supermarkets (51.3%) or making it at home (20.2%). Younger demographics, particularly those aged 20 to 29, show the highest engagement, with 46.5% dining at conveyor belt sushi venues at least once a month. Key factors influencing consumer choice include affordability, proximity and ingredient freshness.
Additionally, 26.3% of respondents highlight the importance of touch screen ordering, which has become a popular feature after recent reforms in response to food safety concerns, such as the “sushi terrorism” incidents in 2023. However, these changes have altered the traditional dining experience, posing a challenge for operators to balance modern efficiency with the original appeal of continuous food presentation.
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