Jamba Juice adds boba options to menu for ‘extra burst of flavor’

Jamba Juice will offer two boba options for an “extra burst of flavor, fun and customization” to its smoothies, bowls and iced beverages for a limited time.

Starting on Sept. 6, customers will be able to add “Strawberry Bursting Boba” or “Sweet Tapioca Boba Pearls” to any of their orders, according to a recent press release.

“Boba offers an all-new way for our guests to customize their Jamba experience and add even more flavor and fun to their favorite Jamba beverage or bowl – no matter how they want to Jamba,” Vice President of Marketing Danielle Fisher said.

“We know our guests enjoy personalizing their Jamba orders, and we are so excited to see all the ways they enjoy boba for those times when they just gotta Jamba,” she added.

Customers who add boba to their orders should expect pearls that are “smaller in size than traditional boba” so that they can experience “a burst of flavor in every sip or bite,” Jamba explained.

The new menu items are part of “Just Gotta Jamba,” the company’s new marketing campaign. “Just Gotta Jumba” aims to catch the interest of “Jamba’s Gen-Z consumer by answering their craving for fun and convenient on-the-go smoothies, bowls, and snacks served up in a vibrant atmosphere that’s in-step with their everyday.” The campaign was launched to “celebrate the undeniable energy and upbeat vibes of Jamba store team members and guests.”

Featured Image via Jamba Juice Hawaii

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