Dwayne Johnson, Virat Kohli, Blackpink’s Lisa among highest earning Instagram users, report claims

The Rich List: According to social media marketing management platform Hopper HQ’s Instagram Rich List for this year, Johnson ranked fifth in terms of follower count and cost per post, with more than 389 million followers and a staggering $2,326,000 endorsement price tag per post.

Kohli, the former caption of the Indian national cricket team, came in at No. 14 with over 256 million followers and $1,384,000 per post.

Lisa, BLACKPINK’s resident rapper, made the list at the 26th spot with over 96 million followers and $575,000 per post.

Following close behind Lisa is actor and model Priyanka Chopra, who boasts over 88.8 million followers and rakes in $532,000 per post.

The top 10: Portuguese soccer star Cristiano Ronaldo, who has over 602 million followers, topped the list, with $3.2 million a post, followed by Argentine soccer star Lionel Messi, who has over 482 million followers, with $2.6 million a post.

Celebrities Selena Gomez, Kylie Jenner, the previously mentioned Dwayne Johnson, Ariana Grande, Kim Kardashian, Beyonce Knowles, Khloe Kardashian and Justin Bieber rounded out the rest of the top 10 list.

“Not true”: Kohli, for his part, denied Hopper HQ’s estimate for his earnings.

The Indian athlete took to X on Aug. 11 to refute the report’s claim, writing, “While I am grateful and indebted to all that I’ve received in life, the news that has been making rounds about my social media earnings is not true.”