UM
Uma Musume: Pretty Derby
IP · Gaming
Uma Musume turned real Japanese racehorses into anime idols and became a multi-billion-dollar gacha machine almost entirely at home — roughly 97% of its lifetime spend is Japanese, making its June 2025 global launch a live test of whether a hyper-domestic cultural product can travel.
By the numbers
In the news
Uma Musume: Pretty Derby Franchise's World Tour Concert Performance Comes to Los Angeles on October 22-23Anime News Network · Jul 16, 2026Korean Artist Halts Sale of Uma Musume Fan-Made Ruler at Comiket 108 Due to Obscure Japanese Law玩具人 TOY PEOPLE · Aug 8, 2026A Review of the "Uma Musume" × "KFC" Original Collaboration Set! The Savory Original Sauce and Spices Are AddictiveSaiga NAK · Aug 6, 2026BANPRESTO Unveils Energetic "Uma Musume Pretty Derby -Relax time- Tamamo Cross" Prize Figure!玩具人 TOY PEOPLE · Aug 4, 2026Uma Musume x KFC Collaboration Campaign Confirmed! Details Released on Exclusive Collaboration Sets and Newly Drawn Illustration ItemsSaiga NAK · Jul 31, 2026Uma Musume Pretty Derby Cosplay MeetupSan Diego Comic-Con Unofficial Blog · Jul 25, 2026
The company behind Uma Musume: Pretty Derby
CyberAgentTYO:4751 · CyberAgent runs ABEMA streaming and Cygames' hits like Uma Musume and Granblue Fantasy — a media-and-games force in Japanese pop culture.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 5
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