CO
Coupang
Platforms · NYSE CPNG
Coupang is Korea's Amazon — overnight Rocket Delivery plus Coupang Play, a streaming service bundling K-content and live sports into the shopping habit.
Coupang bought Korea's shopping habit with logistics, then used Coupang Play — K-dramas and live sports — to make the membership sticky the way Prime Video does.
▼ 0.83% todayUSD 15.5
Culture surfaces · 6
In the news
Naver seizes momentum as Coupang stumbles, challengers brace in Korea - CHOSUNBIZChosunbiz · Jul 21, 2026South Korea fines Coupang record $409 million for data breachFortune · Jun 11, 2026Korea fines e-commerce giant $400m over data breach affecting millionsBBC · Jun 11, 2026Coupang fined record W624.7b over massive data breach, unauthorized data collectionThe Korea Herald · Jun 11, 2026Coupang faces record-high fine of $409 million over last year's data breachKorea JoongAng Daily · Jun 11, 2026Naver and Coupang Clash in Shopping, Sports Broadcasting조선일보 · Jul 23, 2026
How Coupang makes money
E-commerce with owned logistics (Rocket Delivery), plus Coupang Play streaming, Eats, and fintech.
Product commerce — First-party and marketplace retail with Rocket Delivery
Developing offerings — Coupang Play, Eats, fintech, and Farfetch
Membership (WOW) — Bundling delivery + streaming
By the numbers