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TREASURE
Artist · K-pop
TREASURE is YG's Japan-first bet paying off: rather than chasing US charts, they've built a stadium-scale live business in Japan, converting arena tours into the group's most reliable revenue engine.
By the numbers
300,0002024 Japan tour attendanceTheir second Japan tour '[REBOOT]' drew about 300,000 fans across 16 shows in seven cities, a record for the group.402,540'The Second Step: Chapter Two' first-week salesThe October 2022 EP topped 400,000 first-week copies, setting a then-record for the group per Hanteo.
In the news
Treasure’s Junkyu to suspend activitiesThe Korea Herald · Jun 30, 2026Treasure logs 100m views with ‘If I’ music videoThe Korea Herald · Jun 15, 2026Who Is Next After BLACKPINK, TREASURE, and BABYMONSTER? YG to Hold Global Audition After Two Yearsnews.sbs.co.kr · Jul 22, 2026TREASURE THE STAGE 2026 NEW WAV : LIVE IWeverse · Jul 9, 2026YG Entertainment’s 30-Year Hip-Hop Legacy: Jinusean to BLACKPINK조선일보 · Jul 7, 2026TREASURE Adds Hong Kong, Kaohsiung Concerts to Asian Tour조선일보 · Jul 3, 2026
The company behind TREASURE
YG EntertainmentKOSDAQ:122870 · YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 5
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