BA
BABYMONSTER
Artist · K-pop
YG built BABYMONSTER as its designated BLACKPINK successor, and the pressure is the point -- the label bet its next decade of revenue on a seven-member group that had to shatter rookie sales records just to justify the comparison.
By the numbers
In the news
Sunsilk taps BABYMONSTER for an authentic look at life beyond the spotlight and glamourCampaign Brief Asia · Jul 13, 2026Babymonster to release ‘I Like It’ music videoThe Korea Herald · Jun 29, 2026BabyMonster is built for the stage. Its 'Choom' tour opener in Seoul showed why.Korea JoongAng Daily · Jun 29, 2026[REVIEW] BABYMONSTER wraps up 3 explosive nights of sold-out shows in Seoul to kick off 2nd world tourThe Korea Times · Jun 28, 2026Babymonster tops 100m views with ‘Sugar Honey Ice Tea’ before kicking off tourThe Korea Herald · Jun 26, 2026BABYMONSTER Announce Debut New Zealand ShowRolling Stone Australia · Jun 16, 2026
The company behind BABYMONSTER
YG EntertainmentKOSDAQ:122870 · YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 5
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