RV
Red Velvet
Artist · K-pop
A decade after debut, Red Velvet remains SM's most conceptually experimental girl group — their signature 'Red' pop and 'Velvet' R&B split lets them chase both viral hooks and critical prestige, a durability advantage as newer acts churn.
By the numbers
In the news
Red Velvet Returns to Summer — on Its Own Terms: ‘We Wanted to Show a Softer, More Laid-Back Side’Billboard · Aug 6, 2026Red Velvet tops iTunes chart in 15 regions with summer albumThe Korea Herald · Aug 4, 2026Red Velvet dominates summer charts with 'Velvet Summer' comeback - CHOSUNBIZChosunbiz · Aug 4, 2026[INTERVIEW] Red Velvet trades midday heat for sunset glow on 'Velvet Summer'The Korea Times · Aug 3, 2026Red Velvet returns with new EP after 2-yr hiatusYonhap News Agency · Aug 3, 2026Red Velvet premieres 'Surfin' Boy' at Seoul fan concert - CHOSUNBIZChosunbiz · Jul 29, 2026
The company behind Red Velvet
SM EntertainmentKOSDAQ:041510 · SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 7
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