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NCT
Artist · K-pop
SM Entertainment built NCT as an open-ended franchise with limitless members and swappable sub-units -- a platform play that lets one brand scale across Korea, Japan and China simultaneously and rack up the highest album count in K-pop history.
By the numbers
In the news
NCT Wish, RESCENE to headline pool party at Everland's Caribbean Bay this weekThe Korea Times · Jul 22, 2026NCT Wish tops Oricon chart with 3rd Japan singleThe Korea Herald · Jul 20, 2026Seven NCT 127 members renew contracts with SM Entertainment ahead of 10th anniversary album and tourKorea JoongAng Daily · Jul 15, 2026NCT’s Jaehyun drops self-written songThe Korea Herald · Jul 10, 2026Who is Mark Lee? Former NCT member launches solo career with Upper Room and WeverseKorea JoongAng Daily · Jul 10, 2026Winwin leaves SM Entertainment, NCT after 10 yearsThe Korea Times · Jul 9, 2026
The company behind NCT
SM EntertainmentKOSDAQ:041510 · SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 7
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