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NCT
Artist · K-pop
SM Entertainment built NCT as an open-ended franchise with limitless members and swappable sub-units -- a platform play that lets one brand scale across Korea, Japan and China simultaneously and rack up the highest album count in K-pop history.
By the numbers
In the news
Gong Myoung flaunts puppy-like summer visuals resembling younger brother Doyoung - CHOSUNBIZbiz.chosun.com · Aug 11, 2026NCT 127 energizes comeback with 'Piñata' track video and live party plans - CHOSUNBIZbiz.chosun.com · Aug 11, 2026NCT Wish’s Japanese single goes platinumThe Korea Herald · Aug 11, 2026NCT WISH earns platinum in Japan with 'YO-I-DON! / BOY MEETS GIRL' - CHOSUNBIZbiz.chosun.com · Aug 11, 2026[Photo] NCT Wish Riku charms with adorable pose - CHOSUNBIZbiz.chosun.com · Aug 9, 2026NCT 127 Reveal Release Date For Seventh Full-Length Album, ‘BLINGY’Billboard · Jul 27, 2026
The company behind NCT
SM EntertainmentKOSDAQ:041510 · SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 7
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