Red Velvet releases new album ‘Chill Kill’ to immediate global success
By Ryan General
K-pop girl group sensation Red Velvet has stormed back onto the scene with their third full-length album, “Chill Kill,” which has already propelled them to the top of international charts.
About the album: “Chill Kill,” which features 10 tracks including the eponymous title track, has achieved remarkable success since its global release on Nov. 13. The project marks Red Velvet‘s first full-length album in about six years since their last studio album, “Perfect Velvet,” released in November 2017.
In a statement, SM Entertainment describes the title song as a pop-dance tune that combines “bold bass and string sounds with colorful and dreamy synthesizer and bell sounds.”
Global triumph: Within a day, the album secured the top spot on iTunes in 35 countries, according to Soompi. The album’s title track, “Chill Kill,” also claimed the throne on Korean music platforms Bugs and Vibe, while the music video surpassed 4.8 million views and over 456,000 likes on YouTube in its first 24 hours.
Addressing Red Velvet’s future: Changes to the group’s Instagram profile have ignited rumors about whether “Chill Kill” marks Red Velvet’s final release.
In response, SM Entertainment denied the rumors and clarified that the alterations were in sync with the album’s concept. The agency noted that fans can anticipate more from the group, particularly given their ninth-anniversary celebration and Seulgi’s reported contract renewal.
Fan reactions: On Reddit’s r/kpopthoughts subreddit, early fan reactions present a diverse spectrum of opinions on “Chill Kill.”
Positive sentiments emphasize the album’s vocal prowess.
“This is vocally one of the best albums Red Velvet has released that showcases each member’s vocals equally in terms of what they can do,” a commenter wrote. “Wendy, Seulgi, and Joy prove time and time again on this album why they are one of the strongest vocals lines in K-pop.”
“I’m buying like six copies of the album after watching the music video,” another chimed in. “They’re such evolved artists at this point. They have such an impressive discography behind them.”
Meanwhile, criticisms range from a perceived lack of a clear direction to deviations from early teasers.
“Chill Kill is not what I was expecting from their teasers,” wrote a Redditor. “The song itself seems like it’s trying to go somewhere but it never reaches its point. Once again SM gives them a half-ass-baked song.”
“I expected so much and it just sounds like it’s been randomly put together,” commented another. “My sister is a huge Reveluv and she’s like “I tried liking it, but it’s just not working out” and I feel the same way.”
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