NetEase shows up when a game world becomes a repeat habit across devices, spending layers, merch, and franchise expansion.

Identity V

Naraka: Bladepoint

Onmyoji

Knives Out

Your playlist depends on deals you never see.

NetEase

If Cloud Music keeps the songs you search, save, and replay in one app, you are less likely to drift to another music service.

“today announced a strategic multi-year license agreement for UMG’s world-leading music catalog of artists and recordings across NetEase Cloud Music’s streaming platform and associated digital services in China.”

“The catalog includes both local Chinese and international artists that are signed, released and distributed by UMG’s historic labels, comprised of millions of tracks and covering every genre and era.”

“while further expanding the premium and Super VIP [SVIP] tier offerings and services available to music fans within the platform.”

NetEase announced a strategic multi-year licensing agreement with Universal Music Group for China.

Onmyoji connects to NetEase and the broader gaming story around it.