MG
Metal Gear
IP · Gaming

Hideo Kojima's stealth-action saga is a Konami-owned prestige IP whose 60M+ sales — and the studio's messy split with its auteur — became the industry's cautionary tale about who really owns a creator-driven franchise.

Konami GroupTYO:9766 · Konami sits on a vault of iconic IP — Yu-Gi-Oh cards, Metal Gear, Silent Hill — plus a huge trading-card and mobile business.

1 — Discover the surface

2 — Use the platform repeatedly

3 — Follow the community or creator loop

4 — Spend, subscribe, or transact

5 — Keep coming back