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KCON
Brand · K-pop

KCON is CJ ENM's stadium-sized funnel that converts K-pop fandom into a physical marketplace, turning superfans into a captive audience for Korean brands, labels and streaming subscriptions.

By the numbers

5.9MKCON LA 2024 total reach5.9M fans from 170+ countries engaged with KCON LA 2024 on-site and via digital platforms.↗

In the news

Sanrio® Brings Kuromi's™ Mischief Mansion to Life at KCON LA 2026PR Newswire · Jul 22, 2026Wanna One joins KCON LA lineupThe Korea Herald · Jul 7, 2026Wanna One Reunites For The KCON LA Stage After Nine YearsForbes · Jul 7, 2026Olive Young to bring K-beauty festival to KCON LAThe Korea Herald · Jul 2, 2026K-Collection to Showcase Korean SMEs at KCON LA...Supporting Expansion into North American Market아시아경제 · Aug 11, 2026KCON Expands Beyond K-pop Into Global K-Culture PlatformSeoul Economic Daily · Aug 10, 2026

The company behind KCON

CJ ENMKOSDAQ:035760 · CJ ENM is behind TV, music, film, award shows, and major cultural exports that shape what people watch.

How attention becomes money

1 — Discover the surface

2 — Use the platform repeatedly

3 — Follow the community or creator loop

4 — Spend, subscribe, or transact

5 — Keep coming back

Label-mates · 4

tvNcable dramasMnetmusic TV channelStudio Dragondrama production houseMAMA Awardsmusic awards show

Related companies

AlibabaNYSE:BABAHYBEKRX:352820iQIYINASDAQ:IQJYP EntertainmentKOSDAQ:035900SM EntertainmentKOSDAQ:041510
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