IT
ITZY
Artist · K-pop
ITZY was JYP's declaration that it could build a global girl group without JYP micromanaging the sound -- a self-assured 'teen crush' brand that broke US chart-entry records for a rookie act and helped JYP reload after TWICE.
By the numbers
In the news
The 25 Best K-Pop Albums of 2026 (So Far), Ranked: Staff Picksbillboard.com · Jul 20, 2026After nearly two years, ITZY finally reunited with Filipino MIDZYs, and the energy inside the SM Mall of Asia Arena throughout the night proved why Manila is one of the group’s “lofacebook.com · Jul 24, 2026Itzy’s Yeji is front and centre in Roger Vivier’s latest campaignThe Business Times · Jul 24, 2026ITZY's Chaeryeong Shows Off Her Lovely Charm스포츠조선 · Jul 23, 2026ITZY's Chaeryeong, with an intense gaze!스포츠조선 · Jul 23, 2026ITZY's YEJI Leads Star-Studded Opening of Roger Vivier's New Singapore FlagshipL'Officiel Singapore · Jul 23, 2026
The company behind ITZY
JYP EntertainmentKOSDAQ:035900 · JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 6
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