IL
ILLIT
Artist · K-pop
ILLIT is HYBE's clearest proof that the American chart can be gamed on debut -- becoming the fastest K-pop act ever onto the Hot 100 turned a brand-new group into an instant global asset, and later fueled a very public creative-IP feud inside HYBE itself.
By the numbers
In the news
ILLIT surpasses 200 million Spotify streams with "Cherish (My Love)" - CHOSUNBIZChosunbiz · Aug 11, 2026ILLIT earns Japan Record Association gold disc in three days - CHOSUNBIZChosunbiz · Aug 10, 2026Illit draws 30,000 fans at LuckyFes in Japan - CHOSUNBIZChosunbiz · Aug 10, 2026ILLIT tops Japan charts as new single boosts older songs - CHOSUNBIZChosunbiz · Aug 7, 2026ILLIT tops Japan charts with 71,009 first-week sales - CHOSUNBIZChosunbiz · Aug 5, 2026Le Sserafim, ILLIT, KATSEYE sustain Hot 100 presence with - CHOSUNBIZChosunbiz · Aug 5, 2026
The company behind ILLIT
HYBEKRX:352820 · One of the layers behind BTS, SEVENTEEN, TXT.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
BTSglobal flagship groupSEVENTEENself-producing idol groupTXTyounger brother groupENHYPENstory-driven boy groupLE SSERAFIMperformance-led girl groupNewJeanstrend-setting girl group&TEAMJapan-linked boy groupBOYNEXTDOORrelatable next-door groupfromis_9bright girl groupKATSEYEglobal pop groupWeversefan community platform
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