GU
Gundam
Franchise · Anime
A 1979 mecha anime is now Bandai Namco's single most valuable IP, out-earning Dragon Ball and One Piece combined — proof that plastic model kits (Gunpla) can be a billion-dollar recurring-revenue business.
By the numbers
In the news
Mobile Suit Gundam RG XARX-ZEROIGN India · Jul 24, 2026Mobile Suit Gundam Is Starting a New Universe With RG XARX-ZERO, an Anime Coming Out in 2027IGN India · Jul 24, 2026‘Gundam RG XARX-ZERO’ Is The Latest ‘Gundam’ Anime Released Next YearForbes · Jul 24, 2026Gundam RG XARX-ZEROIGN · Jul 24, 2026New Mobile Suit Gundam anime gets surprise trailer at SDCC, will tie in with upcoming video gameGamesRadar+ · Jul 23, 2026THE GUNDAM BASE Expands Across North America with Two New U.S. Locations Opening in 2026PR Newswire · Jul 23, 2026
The company behind Gundam
Bandai Namco HoldingsTYO:7832 · Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 5
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