MI
Miniso
Retail · NYSE MNSO
Miniso turned character-IP collabs and blind-box impulse buys into a global store network — Sanrio, Disney, and Chiikawa merch you didn't plan to buy, plus its own TOP TOY chain.
MINISO figured out that in a downturn, cheap dopamine sells: it fused $2 lifestyle goods with licensed character IP and blind-box mechanics, turning aisle browsing into a collector's hunt — and its TOP TOY spinoff bets Gen Z's blind-box habit outlasts any fad.
▼ 0.08% todayUSD 11.8
Culture surfaces · 5
In the news
MINISO Debuts First Kraków Pop-up Store, Bringing Its Immersive IP Experience to Another Polish CityPR Newswire · Aug 7, 2026Forbes Daily: Miniso Is The Fastest-Growing Retailer In The U.S.Forbes · Aug 6, 2026Toca Boca® x MINISO Collection Debuts Nationwide in the United StatesPR Newswire · Jul 28, 2026Miniso banks on finding the next Labubu as it opens 100 US storesNikkei Asia · Jul 11, 2026Miniso-linked Auckland property firm LDW in $150m debt, assets in ‘jeopardy’BusinessDesk | NZ · Aug 11, 2026MINISO Ranked Fastest-Growing Retailer in the U.S. by National Retail FederationBranding in Asia · Aug 11, 2026
How Miniso makes money
Miniso shows up by owning what happens after discovery: the platform, community, commerce, or repeat habit people keep returning to.
By the numbers
RMB16.99B2024 revenueFull-year 2024 revenue rose 22.8% to a record, driven by aggressive store expansion.7,504Stores worldwideMINISO ended 2024 with 7,504 stores after a net 1,091 openings, crossing 3,000 overseas.276TOP TOY storesIts blind-box/collectibles chain TOP TOY reached 276 stores by end-2024 after a record 128 net openings.