MI
Miniso
Retail · NYSE MNSO
Miniso turned character-IP collabs and blind-box impulse buys into a global store network — Sanrio, Disney, and Chiikawa merch you didn't plan to buy, plus its own TOP TOY chain.
MINISO figured out that in a downturn, cheap dopamine sells: it fused $2 lifestyle goods with licensed character IP and blind-box mechanics, turning aisle browsing into a collector's hunt — and its TOP TOY spinoff bets Gen Z's blind-box habit outlasts any fad.
▼ 1.53% todayUSD 12.21
Culture surfaces · 5
In the news
Miniso banks on finding the next Labubu as it opens 100 US storesNikkei Asia · Jul 10, 2026/C O R R E C T I O N -- MINISO/PR Newswire · Jun 18, 2026First Miniso Land opens in Macau featuring Disney and Harry Potter collaborationsMacau Business · Jul 24, 2026Miniso opens first Miniso Land in MacauInside Retail Asia · Jul 23, 2026Chinese lifestyle store to open third Fresno location, find out when and whereFresno Bee · Jul 22, 2026Property firm linked to Miniso director collapses with $23m owingBusinessDesk | NZ · Jul 21, 2026
How Miniso makes money
Miniso shows up by owning what happens after discovery: the platform, community, commerce, or repeat habit people keep returning to.
By the numbers
RMB16.99B2024 revenueFull-year 2024 revenue rose 22.8% to a record, driven by aggressive store expansion.7,504Stores worldwideMINISO ended 2024 with 7,504 stores after a net 1,091 openings, crossing 3,000 overseas.276TOP TOY storesIts blind-box/collectibles chain TOP TOY reached 276 stores by end-2024 after a record 128 net openings.