China Airlines Ad Goes Viral With Controversial Themes

Centered on the theme #WhatTravelBringsYou, the ad campaign focuses on the good and bad decisions that travelers make along the way.

 

A traveler is shown lamenting the weight she gained after her visit to Bangkok while another is seen with some obvious regret after eloping in Las Vegas. Meanwhile, one unlucky tourist discovers that the statue he brought home from Edinburgh is possessed.

But it’s not all bad as some travelers were shown to have amazing experiences. One traveler won big at a casino in Macau, while a couple got engaged in Rome. One woman is also shown to be quite happy about the plastic surgery she had in South Korea, but makes her unrecognizable from her driver’s license.

“You never know what travel will bring to your life. Let’s go find out,” the English-language version of the ad stated at the end.

“Every time you travel, you always bring back something for your life, but you never notice,” its YouTube description reads. “China Airlines invites you to discover what travel brings you.”

The original Chinese-language ad, uploaded last month, has generated over 6 million YouTube views as of this writing.

 

According to Adweek, commenters on the Chinese-language version have expressed how they loved the airline’s ad.

“The best way to relax the mind and body is to take a holiday. It will also leave you with great memories,” China Airlines Senior Vice President Ya-Mei Lo said in a statement. “The new #WhatTravelBringsYou brand concept from China Airlines hopes to remind people that they should always find the time to relax no matter how busy they are. They may even receive an unexpected surprise and come home with special souvenirs of their own!”

Featured image via YouTube / China Airlines