BTS’ Jimin radiates in new Dior Men campaign photos
By Ryan General
BTS member Jimin takes center stage in the Dior Men’s Spring 2024 campaign.
Dior’s Spring 2024 stunner: Jimin showcases his timeless charm in sleek suits and cozy sweater vests in a photoshoot captured by Alasdair McLellan. The campaign, art directed by Ronnie Cooke Newhouse and styled by Ellie Grace Cumming, marks Jimin’s debut with the French luxury brand since being unveiled as its global ambassador in January 2023.
Effortless style: The collection, which celebrates Kim Jones’ fifth anniversary as Dior’s creative director, features Jimin donning a range of outfits. The K-pop star exudes elegance wearing sleek tailored suits, chunky cable knit sweaters and Dior‘s signature accessories.
In the natural backdrop, Jimin is seen sporting a light blue twisted turtleneck sweater and regal navy suit adorned with Dior emblems, along with a backpack featuring the label’s CD rhomboid motif.
Timeless fashion: The campaign aims to take fashion enthusiasts on a journey through time, drawing inspiration from Dior’s iconic designers like Yves Saint Laurent, Gianfranco Ferré and Marc Bohan. The overall visuals offer a striking contrast between monochromatic photographs of Jimin in sleek suits and preppy attire and vibrantly colored images set in a picturesque forest.
BTS ambassadorship: In addition to Dior, Jimin is also a brand ambassador for Tiffany & Co., as part of LVMH Moët Hennessy Louis Vuitton.
Other BTS members have secured prestigious brand ambassadorships with leading fashion houses: RM fronts Bottega Veneta‘s spring 2023 campaign, J-Hope represents Louis Vuitton, V is the ambassador for Celine and Cartier, Suga collaborates with Valentino and the NBA, Jungkook stars in Calvin Klein campaigns and Jin recently hinted at future luxury fashion collaborations.
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