An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans,” a pun on “jeans” and “genes.” While meant as humor, the campaign’s use of
genetic language revived memories of when pseudoscience about inherited traits was used to justify systemic discrimination. For Asian American and Pacific Islander (AAPI) communities, that history includes immigration bans, property restrictions, propaganda and forced sterilization.